Casinos near rio las vegas11/24/2023 First, Ron Holland and I punched up the logo to Rio.Vegas style! Then we added a compelling identity with the symbolism of a mask, echoing the masquerade theme with the slogan Where the Hidden You comes out to play! The playful graphic image of a mask is at once powerfully visual (especially on famous celebs), mysterious, sexy and more than a little naughty. ![]() We took the gamble out of Rio’s enormous 1997 launch. He threw the dice and gave us the job of making Rio famous, fast. In 1997, their new president, Dave Hanlon, found that repeat customers and slowly spreading word of mouth created enough business for its 1500 suites, but it would never suffice for Rio’s $220 million expansion to 2500 suites, plus Masquerade Village, a complex of gaming, retailing and entertainment.Ī month before opening day, Hanlon was shocked that Rio had no advertising or PR planned. Rio management took a perverse pride in calling themselves the “best-kept secret in town!” But a huge problem loomed. The demanding Zagat Survey rated the off-strip and unknown Rio All-Suite Casino Resort as the best hotel in Vegas. ![]() 15 MASKED CELEBS MAKE RIO THE BIG WINNER IN VEGAS.
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